Recent Projects
W.R. Grace
Grace.comAssembled team, and served as project management lead for development of new global website look and feel, information architecture, and global/divisional Web style guide. In partnership with Big Arrow Group and Red Cent.
Cadbury Schweppes
DentyneTrident Gum
Sour Patch Kids
Swedish Fish
Almost too many brands and projects to mention -- in addition to the above list there were multiple generations of sites and promotions for Bubblicious, Stride Gum and Chiclets. Several years of project management and marketing strategy work included Web promotions, ringtone giveaways, sweepstakes, contests, social networking features, and online games with prize giveaways. In partnership with Gold N Fish Marketing and Red Cent.
Playtex
Gentle GlideBrand-building and raising funds for childhood cancer research in conjunction with Alex's Lemonade Stand Foundation. Includes photo upload feature from Web or mobile phone (via MMS) for registered users. In partnership with Gold N Fish Marketing and Red Cent.
Boost Mobile
Boostmobile.comProject management for the Web implementation of a national SMS (mobile messaging-based) trivia contest. In partnership with Gold N Fish Marketing and Red Cent.
CIFG
CIFG.comProject management and Web strategy, including site recoding for ease of maintenance and information architecture. In partnership with Mediaworks and Red Cent.